Describe your products in 3 words.
PURE, SAFE & EFFECTIVE
How did you come up with the idea for this product?
We are parents just like you. Our journey began when we, Varun and Ghazal, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When Ghazal’s morning sickness became routine, we did not want to pop pills to cure that, no way. Shocked to find there were no safer alternatives we had to struggle, a little too much. After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world, we too wanted the best for our cute bambino. So, we wore our spy glasses, did all the possible research available & woah we were shocked to see how most baby products , be it lotion or shampoo contained toxins which have proven to be harmful for the little ones. We were worried sick and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra awesome, MamaEarth was born. Now is that not a story worth sharing (Wink).
What makes your product special?
Absence of Evil No's and presence of Awesome Yes's - Our products are completely free of known toxins like parabens, pthalates, sulfates, PEG, fragrances, dyes etc & contain amazing natural goodies like Calendula, Shea Butter, Cocoa Butter, Aloe Vera etc. This makes our products safe, gentle yet amazingly hard working for you and your little one.
What has been the best part of your experience?
Working with moms, we are a mumpowered company where we work with moms at different levels to power the brand. It starts with understanding there needs and issues to develop the right products. We then work with our board of moms who sample our products and give us feedback to improve them. We also work with moms to spread the word about our products through different content & sampling initiatives.
