From the manufacturer BENEFITS Up to 8 weeks* hair color protection Up to 8 weeks* hair color protection with radiant shine HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. PROVEN RESULTS Color protection for up to 8 Weeks* 5X More Shine to colored hair* *Instrumental test - Shampoo + Masque Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer BENEFITS Up to 8 weeks* hair color protection Up to 8 weeks* hair color protection with radiant shine HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. PROVEN RESULTS Color protection for up to 8 Weeks* 5X More Shine to colored hair* *Instrumental test - Shampoo + Masque Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer BENEFITS Up to 8 weeks* hair color protection Up to 8 weeks* hair color protection with radiant shine HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. PROVEN RESULTS Color protection for up to 8 Weeks* 5X More Shine to colored hair* *Instrumental test - Shampoo + Masque Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer BENEFITS 13X* Resistance to hair damage with gentle cleansing 13X* Resistance to hair damage with deep nourishment 10 in 1 multipurpose treatment oil for damage repair HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. PROVEN RESULTS 13X Resistance to hair damage* Deep nourishment *Instrumental test - Shampoo + Masque + Serum Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer BENEFITS 13X* Resistance to hair damage with gentle cleansing 13X* Resistance to hair damage with deep nourishment 10 in 1 multipurpose treatment oil for damage repair HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. PROVEN RESULTS 13X Resistance to hair damage* Deep nourishment *Instrumental test - Shampoo + Masque + Serum Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer BENEFITS 13X* Resistance to hair damage with gentle cleansing 13X* Resistance to hair damage with deep nourishment 10 in 1 multipurpose treatment oil for damage repair HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. PROVEN RESULTS 13X Resistance to hair damage* Deep nourishment *Instrumental test - Shampoo + Masque + Serum Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer BENEFITS 13X* Resistance to hair damage with gentle cleansing 13X* Resistance to hair damage with deep nourishment 10 in 1 multipurpose treatment oil for damage repair HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Do not rinse. PROVEN RESULTS 13X Resistance to hair damage* Deep nourishment *Instrumental test - Shampoo + Masque + Serum Vs Non Conditioning Shampoo EXPERT HAIR CARE The Iconic hair care expert since 2003, with bespoke solutions for different hair concerns. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.

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From the manufacturer THE PROFESSIONAL PIONEER FROM PARIS We invent game-changing innovations, with an obsession for safety & hair integrity. We anchor our hair expertise in technical services, made by professionals for professionals. We deliver superior products, services and experiences, worth paying more for. We were born in Paris, the city of creation. L'Oréal Professionnel Xtenso Care Powered by Pro-Keratin + Incell, this nutri-reconstructor range gently cleanses and deeply nourishes straightened hair, while recharging the depleted moisture levels. This advanced dual action formula makes hair smoother and more manageable. Straightened Hair Care Routine Xtenso Care Shampoo Apply this strengthening shampoo to wet hair and distribute evenly. Lather and rinse thoroughly. Xtenso Care Masque Use post shampoo. Distribute evenly on wet hair and emulsify. Leave for 3-5 minutes. Rinse thoroughly. Xtenso Care Serum To complete your regime, apply a small amount of serum to towel dried hair. Spread evenly through lengths and ends for stronger, hydrated and more manageable hair. PROVEN RESULTS Recharges depleted moisture levels and controls volume* Re-Builds and strengthens the hair fiber *Instrumental test shampoo + masque + leave-in vs non conditioning shampoo SPECIALIZED CARE FOR STRAIGHTENED HAIR The specialist hair care range with gentle, sulfate free formulas for frizz control, manageability and shine. PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging. We Stand For Pros. Pros are our reason why. We exist to be at their service.

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From the manufacturer THE PROFESSIONAL PIONEER FROM PARIS We invent game-changing innovations, with an obsession for safety & hair integrity. We anchor our hair expertise in technical services, made by professionals for professionals. We deliver superior products, services and experiences, worth paying more for. We were born in Paris, the city of creation. L'Oréal Professionnel Xtenso Care Sulfate Free Infused with Keratin Repair and Asta-Care, this sulfate free range adds softness and shine to unruly, over-processed hair and increases manageability. This also provides strength and nourishment to the hair fiber. Sulfate Free Care Routine   Xtenso Care Sulfate Free Shampoo Apply this gentle sulfate free shampoo to wet hair and distribute evenly. Lather and rinse thoroughly. Xtenso Care Sulfate Free Masque Use post shampoo. Distribute evenly on wet hair and emulsify. Leave for 3-5 minutes. Rinse thoroughly. PROVEN RESULTS Gently cleanses unruly hair and protects against humidity Adds strength, softness and natural shine* *Instrumental test on shampoo + masque SPECIALIZED CARE FOR STRAIGHTENED HAIR The specialist hair care range with gentle, sulfate free formulas for frizz control, manageability and shine . PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging. We Stand For Pros. Pros are our reason why. We exist to be at their service.

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From the manufacturer THE PROFESSIONAL PIONEER FROM PARIS We invent game-changing innovations, with an obsession for safety & hair integrity. We anchor our hair expertise in technical services, made by professionals for professionals. We deliver superior products, services and experiences, worth paying more for. We were born in Paris, the city of creation. L'Oréal Professionnel Xtenso Care Sulfate Free Infused with Keratin Repair and Asta-Care, this sulfate free range adds softness and shine to unruly, over-processed hair and increases manageability. This also provides strength and nourishment to the hair fiber. Sulfate Free Care Routine   Xtenso Care Sulfate Free Shampoo Apply this gentle sulfate free shampoo to wet hair and distribute evenly. Lather and rinse thoroughly. Xtenso Care Sulfate Free Masque Use post shampoo. Distribute evenly on wet hair and emulsify. Leave for 3-5 minutes. Rinse thoroughly. PROVEN RESULTS Gently cleanses unruly hair and protects against humidity Adds strength, softness and natural shine* *Instrumental test on shampoo + masque SPECIALIZED CARE FOR STRAIGHTENED HAIR The specialist hair care range with gentle, sulfate free formulas for frizz control, manageability and shine . PROFESSIONAL FORMULA Our products are designed for hairdressers with highly concentrated formulas for perfect salon hair. COMMITMENT TO SUSTAINABILITY We drive our industry towards being more sustainable. We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging. We Stand For Pros. Pros are our reason why. We exist to be at their service.

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Introducing the L'Oreal Professionnel Inforcer Hair Mask - Strengthen & Reduce Split Ends. This powerful hair mask is designed to address hair breakage and split ends, giving you stronger and healthier hair. With its advanced formula, this hair mask provides 8X* less hair breakage and reduces split ends. Say goodbye to damaged and weak hair, and hello to vibrant and resilient locks. Using this hair mask is easy and convenient. Simply apply it evenly on wet hair, lather, and rinse thoroughly. For optimal results, use after shampooing and leave it in for 3 to 5 minutes before rinsing. Not only does this hair mask provide excellent results, but it also comes in a sleek and stylish packaging that will look great on your bathroom shelf. Plus, it is enriched with high-quality ingredients that nourish and strengthen your hair from root to tip. Enhance your hair care routine with the L'Oreal Professionnel Inforcer Hair Mask. It is suitable for all hair types and can be used by both men and women. With its anti-breakage and split end reduction properties, this hair mask is a must-have for those looking to improve the overall health and appearance of their hair. Experience the transformation and enjoy beautiful, strong, and healthy hair with the L'Oreal Professionnel Inforcer Hair Mask. Get yours today! Provides 8X* less hair breakage Reduces split ends for healthier hair Don't miss out on the opportunity to strengthen and improve your hair with the L'Oreal Professionnel Inforcer Hair Mask. It's time to say goodbye to weak and damaged hair and hello to beautiful and resilient locks. Get yours today and experience the transformation!

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Introducing the L'Oreal Professionnel Serie Expert Vitamino Color Hair Mask 250g, your go-to solution for color protection and radiant shine. This hair mask offers up to 8 weeks of hair color protection, maintaining your vibrant color and preventing fading. With its unique formula, your hair will be nourished and deeply moisturized, leaving it soft, shiny, and full of life. BENEFITS Up to 8 weeks* hair color protection Up to 8 weeks* hair color protection with radiant shine HOW TO USE? Apply evenly on wet hair. Lather. Rinse thoroughly. After shampoo, apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. Elevate your haircare routine with this hair mask's salon-quality results in the comfort of your own home. Achieve vibrant, long-lasting hair color while restoring and nourishing your locks. Simply apply the mask evenly to wet hair, lather, and rinse thoroughly for optimal results. Experience the power of L'Oreal Professionnel Serie Expert Vitamino Color Hair Mask and enjoy beautiful, protected color with radiant shine. Don't miss out on this must-have addition to your haircare collection.

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Keep your colored hair vibrant and luscious with LOreal Professionnel Vitamino Color Shampoo. This 300ml shampoo is specially formulated to protect and enhance the longevity of colored hair, giving you salon-like results right at home. The LOreal Professionnel Vitamino Color Shampoo is designed to provide up to 8 weeks of hair color protection, ensuring that your vibrant shades stay vibrant for longer. With its advanced formula, this shampoo helps to seal the color in your hair, preventing fade and maintaining its radiance. The shampoo is easy to use. Simply apply evenly on wet hair, lather up, and rinse thoroughly. It effectively cleanses your hair without stripping away the color or leaving residue behind. The LOreal Professionnel Vitamino Color Shampoo is enriched with special ingredients that nourish and protect your hair. It leaves your locks feeling soft, smooth, and manageable, while enhancing the shine of your color-treated hair. Included in this product are key features that you'll love: Up to 8 weeks of hair color protection Leaves hair with radiant shine With its convenient 300ml size, this LOreal Professionnel Vitamino Color Shampoo is perfect for your daily hair care routine. Give your colored hair the care it deserves and enjoy vibrant, long-lasting color with this amazing shampoo. Order yours today! Invest in the LOreal Professionnel Vitamino Color Shampoo and let your colored hair shine. This shampoo is the perfect choice for vibrant, long-lasting color. Get yours today and experience the difference it makes for your colored hair.

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